HD EXPO 2012, LAS VEGAS, MAY 15 – 17
Swarovski Architectural Solutions, a specialized unit that contributes to shaping designers’ ideas by offering breakthrough concepts, applications and products, enables all creators in the design industry to bring their crystal dreams to life. From inception to completion, its expert team of architects, interior designers and product designers work hand in hand with creative visionaries to formulate astounding spaces around the globe. If it can be envisioned, it can be done.
To guide designers in fully realizing the limitless design possibilities that await their hospitality projects, Swarovski Lighting Business showcases at HD Expo a first-ever booth (#2926) concept that maximizes the expressive, emotional and transformative power of crystal. This crystal wonderland of riveting spaces exhibits custom designed and premium crystal lighting products amidst a scope of avant-garde interior applications fabricated with crystal.
A catalyst of invention, Swarovski, once again fuses the enigmatic beauty of crystal with innovation through its Quick Response (QR) codes MADE WITH SWAROVSKI ELEMENTS. Both a source of information and a work of art, the QR codes are customizable, from the brand logo, to the crystal color, to the field of application. Signage, LED/crystal light sculptures, art pieces, textiles, paper, and skin – yes, skin – can don this energizing marketing option. All that is needed: an idea, a smartphone and app, and the desire to dazzle.