The Brand - STRASS® Swarovski® Crystal

Experience
Over 40 years ago Swarovski developed the first crystal for chandeliers and lighting objects. Since then, a broad range of classic and modern cuts in the widest variety of sizes, shapes, colors and effects has emerged. However, Swarovski not only has longstanding experience in manufacturing highly brilliant crystal but also in its application and in collaboration with designers and lighting manufacturers.

Everlasting value
STRASS® Swarovski® Crystal remains just as it was on the very first day: The cut stays highly precise, the material clear and pure and retaining its full brilliance even after several cleanings. Lighting objects made with STRASS® Swarovski® Crystal are an investment in joie de vivre and will give great pleasure for generations to come.

Profiting from a strong brand
STRASS® Swarovski® Crystal is a strong, established brand, which not only stands for the highest quality but also for luxury, lifestyle, elegance and trend-oriented design. And it pays off - for our partners and for end customers:

• Lighting manufacturers are guaranteed to be processing exclusively highly brilliant crystal. The STRASS® Swarovski® Crystal brand sustainably supports its positioning as a premium product.
• By referring to the STRASS® Swarovski® Crystal brand signature, lighting retailers can credibly communicate their quality and design standards to the end customer.
• End consumers are guaranteed access to only the best and most brilliant products from the world’s leading crystal manufacturer.